短文里有几句不明白,帮忙翻译

短文里有几句不明白,帮忙翻译
Now, this is a START BIDS workshop—let me write that on the board. Yes, START...BIDS. There. Now, what, I hear you cry, does START BIDS mean? Well, if you want to get the bids started in the international world of business, you have to know something about the country your associate is coming from, and that means getting to know his or her background and culture and how they do business there. Let me just take you through what each of the letters means, and then I’ll explain more.
First, we have an S. This is for status. S or status is one of the first aspects about your associate you need to be able to assess. T is next. T is time and all thedifferent cultural attitudes toward time that exist. A. A is for appearance. You can tell a lot about your associates from the way they dress. Likewise, the way you dress will carry messages...
翻译： 1.a START BIDS workshop
2.if you want to get the bids started in the international world of business