英语翻译
英语翻译
Customer relationship management (CRM) is a multifaceted process,mediated by a set of information technologies,that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs,wants,and buying patterns.In this way,CRM helps companies understand,as well as anticipate,the needs of current and potential customers.[1] Functions that support this business purpose include sales,marketing,customer service,training,professional development,performance management,human resource development,and compensation.Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.
客户关系管理（CRM）是一个多方面的过程,介导的信息技术标准,是创造与客户双向交流的重点,使企业有他们的需求非常熟悉,欲望和购买模式. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers.[1] Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.通过这种方式,帮助企业了解客户关系管理,以及预测,现有和潜在客户的需求.[1]功能,支持这项业务的目的,包括销售,市场营销,客户服务,培训,职业发展,绩效管理,人力资源开发,和补偿. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.许多CRM倡议失败,因为没有实施有限的路线以客户为中心的策略软件安装