英语翻译
英语翻译
商品销售固然离不了上乘的质量、合理的价格,但是单有这些还不够,实践证明,有些商品不是质量不行,也不是没有市场,而是营销手段贫乏,抱残守缺,墨守成规,结果销售景象暗淡.营销既是一种手段,更是一门艺术.市场竞争在某种意义上来说是智慧和谋略的竞争.因此,要使商品畅销,要使企业立于不败之地,还必须努力追求和创造崭新的营销艺术.本文通过对“诱导消费”在市场当中的运用分析,总结了其在市场营销中的策划方略及其创意原则.
关键词：企业；市场营销；营销策划；消费诱导
Fine quality and favorable price are essential to the sales of a product,but these alone are not enough.In reality,some products are neither inferior in quality nor weak in demand,but their sales figures are miserable because the marketing measures are too insufficient and too conservative.Marketing is an art more than a measure.In a sense,market competition is a competition of intellegence and strategy.Therefore,to make a product popular on the market and have the enterprise stand invincible,innovative marketing art must be pursued or created.By analyzing of application of "induced consumption" in the market,this article summerizes its scheming strategy in the marketing and its principle of concept forming.
Keywords:enterprise,marketing,marketing strategy,induced consumption