英语翻译摘 要在经济全球化、虚拟经济逐渐代替实体经济并伴随着经济全球危机的大背景下,市场逐渐从卖方市场转化为买方市场.如何在激烈的市场竞争中脱颖而出,成了众多企业关注的焦点.了解顾客的需求,并洞悉企业自身的经营战略及产品服务,从而因地制宜,制定合适的经营方案、营销策略及产品服务,从而满足顾客的需求,使顾客产生重复购买的意愿,是企业在市场中生存发展的关键.如影响顾客对产品的喜好的因素有哪些、如何做到以顾客为中心、如何实现顾客的再次购买等是当今企业最关心的问题.本文从顾客的满意度与顾客的忠诚度入手,对比研究顾客的满意度与忠诚度之间的区别和联系,讨论了顾客满意度和顾客忠诚度之间的相互作用机制,结合当下的实际情况,对企业如何提高顾客满意度及忠诚度提出了相关对策.关键词：顾客满意度；顾客忠诚度；关系；对策

In the economic globalization, the virtual economy has gradually taken the place of the real economy and with the background of global economic crisis, the market gradually from a seller's market into a buyer's market. How to talent showing itself in the fierce competition in the market, has become the focus of many enterprises. Understanding of customer needs, and insight into the business strategy and product service, enterprise to suit one's measures to local conditions, the formulation of marketing strategy and product service management plan, appropriate, so as to meet the needs of customers, so that customers have to repeat purchase intention, is the key to survival and development of enterprises in the market. Such as the influence factors of customer on product preferences of what, how to do to the customer as the center, how to realize customer buy again, is today's enterprises are most concerned about.
In this paper, starting from the customer satisfaction and customer loyalty, difference and connection between the satisfaction and loyalty of customer contrast, interaction mechanism between customer satisfaction and customer loyalty are discussed, combined with the practical condition of the present, puts forward some countermeasures on how the enterprise to improve customer satisfaction and loyalty.

Pick to
In the economic globalization, gradually instead of the real economy and virtual economy, with the backdrop of the global crisis of economy, the market from a seller's market into a buyer's market gradually. How in the fierce market competition, has become the focus of many enterprises. Understand customer needs, and insight into the business strategy and product service of enterprise itself, to adjust measures to local conditions, formulate appropriate business plan, marketing strategy and product service, to meet customer needs, make the customer repeat purchase intention, is the key of enterprise survival and development in the market. Such as what are the factors influencing the be fond of of customers on product, how to do it to the customer as the center, how to achieve the customer's buying again, is the enterprise the most concern.
This ?

摘要Abstract在经济全球化、虚拟经济逐渐代替实体经济并伴随着经济全球危机的大背景下,市场逐渐从卖方市场转化为买方市场.In the backgrounds of economic globalization,the gradually replacing of real economy b...