英语翻译
英语翻译
其实Chanel的品牌塑造就如同打造歌坛新星一样,知道的人越多其身价就越高,其演出时的票房号召力就越大.同样,如果一个消费者花了一万元买了一件Chanel,如果该品牌妇孺皆知,别人一看就知道它的价格,那么消费者穿起出来就会感到一种优越感.如果这个品牌知道者寥寥,消费者向别人炫耀的目的就不可能达到,换个角度,这件服装尽管它价格高昂,也不具有表现消费者身份或财富的符号价值.由此可以看出,奢侈品的符号价值来源于其高档次,高价格的“尽人皆知”,但只有少数人可拥有.从传播角度来看,让更多的人知道一个奢侈品品牌的高档次是赋予其符号价值的必要环节.
Actually the Chanel brand shaping is like creating music,the more you know,the man as nova more its value is higher,the performance of the greater the box office appeal.Likewise,if a consumer spent $10,000 bought a Chanel,if this brand knows,others will at once know its price,so consumer wear the out,you will feel a kind of superiority.If this brand know a fair few economists,consumer to show off the purpose is impossible to reach,change a point of view,this dress despite its price is high,also does not have performance consumer identity or wealth symbols value.Can see from this,luxury symbols value originate from its high grade,the high price of "well",but only a few people can have.From transmission Angle,to let more people know a luxury brand of high-grade is give its symbol value essential.