英语翻译
英语翻译
广告是一门劝诱的艺术,也是情感沟通的媒介.好的广告要激发消费者情感,渗入消费者心智,引发他们的共鸣.研究消费者的消费心理是广告创意的本原和市场开拓的需要.本文旨在阐述和分析消费者的若干心理状况直接或间接的影响着他们的消费行为,并由此影响着产品决策者对整个宏观市场的把握.优秀的广告创意必须建立在对消费者消费心理的科学调查和研究的基础上,以满足消费者的需求.
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Advertising is an art of persuasion,but also feelings of communication medium.Good advertising is necessary to stimulate consumer sentiment,infiltration of consumers minds,stimulating their resonance.Study of the consumer psychology is primitive creative advertising and marketing needs.This article aims to elaborate and analyze a number of psychological conditions of the consumer,directly or indirectly affect their consumer behavior,and thus influences the product market,policy-makers to grasp the entire macro.Advertising creative excellence must be based on consumer surveys and consumer psychology the scientific basis of the study in order to meet consumer demand.