英语翻译

英语翻译
Organization of Design
The Alessi company turned into a design factory in the 1950s,in the
period of Carlo Alessi,the father of the present managing directors Alberto
Alessi and Michele Alessi.Carlo Alessi was trained as an industrial designer
and before taking the responsibility for the firm in the fifties he
designed many of the company’s products.As head of the technical department,
Ettore Alessi,the brother of Carlo Alessi,started to collaborate
with external designers in 1955,which enhanced the design identity
of the technical department.
During the same period an important innovation occurred in the materials’
and stainless steel began to replace brass and nickel silver.Stainless
steel has since then been the basis for company’s design and manufacturing
competence.Fruit baskets and other stainless steel objects for hotel
and catering and trade made in collaboration with architects Mazzeri,
Massoni and Vitale commenced the design orientation of Alessi.The
external designers of the 1950s were yet not as celebrated as in the Alessi
brand nowadays.The first Alessi maestro was the famous Italian architect
Ettore Sottsass,who designed trays and condiment sets for Alessi in 1972.
Since then the Alessi brand has been associated with famous designers.
Alessi has no in-house designers.Alessandro Mendini has acted as a central
design consultant for the company since 1979.Alessi directly employs
around five hundred people who work within manufacturing,administration,
sales,research and development.Office is the resource for
different phases in the product development.It is divided into different
sections as most companies,including a commercial department,communications,
export,administration,finance,design assistance,and external
production and purchasing direction.