英语翻译
英语翻译
要求：文中的“销售'或"分销"等词译成"distribution" ,句子尽量通顺达意哦!译的好适当追加分数!
中文如下：
娃哈哈是怎样控制分销渠道的
娃哈哈集团公司2008年的销售收入达到325亿元,成为中国饮料行业当之无愧的领袖.娃哈哈的每一个产品都没有高的技术含量,不存在技术壁垒,但为何娃哈哈却能步步领先,一枝独秀?这与其牢不可破的分销网络是密切相关的.而分销渠道作为企业最难控制和管理的内容,娃哈哈是怎样加以控制的呢?
其实,从娃哈哈的管理制度和实际操作中我们可以发现其管理策略：一、实行双赢的联销*度,娃哈哈在全国31个省市严格选择了1000多家经销商,组成了几乎覆盖中国每一个乡镇的联合销售体系,并采用保证金的方式建立双方的信任,这种方式极大地改变了娃哈哈的交易组织形式,娃哈哈公司董事长兼总经理宗庆后称这种组织形式为“联销体”； 二、实行级差价格体系,娃哈哈现在的销售网络构成是公司自身、特约一级经销商、特约二级经销商、二级经销商、三级经销商、零售终端,并实行严格的价格管理体系；三、全面的激励措施,娃哈哈的返利激励并不是单一的销量返利这样的直接激励,而是采取包括各种优惠活动等间接激励在内的全面激励措施；五、实行严格的区域责任制并制定了严明的奖罚制度,娃哈哈和经销商签订的合同中给特约经销商限定了严格的销售区域,防止经销商跨区域销售,以严格保护各地经销商的利益；六、与经销商建立深厚的感情,娃哈哈和经销商一旦确定合作关系就致力于发展成为长期的战略伙伴；七、重视营销队伍的建设,娃哈哈在全国各地只有3000多销售人员,为什么如此少的销售人员可以帮助公司完成超过325亿元的年销售额,这与娃哈哈注重营销队伍的建设和培养是分不开的.
how wahaha control its distribution channels
In 2008,the wahaha group had achieved the sales volume of 32.5 billion , being the Mr.Big in Chinese beverage industry.there is no great difference between the technology of its products and its competitors'.so what made wahaha itself outstanding? the indestructible distribution network tells the secret. wahaha has showed a good exemple in dealing with the distribution channels ,which are the most challenging part in the management of a business.
the management system and practices of wahaha are run through by its unique management strategy.
1、the joint marketing system. wahaha has prudently picked up over 1000 dealers in China's 31 provices. they all together unite to be a great joint marketing system,covering nearly every town and country in China. to build up mutural trust, wahaha adopt the caution money to change the organization form of trading between itself and its loyal franchisers.this new organization form, named by Qinghou Zon, the chairman and general manager of wahaha, is called the joint marketing system.
2、the different price rank system. the current markeing network of wahaha consists of the company itself, the special Class A and Class B dealers,the general class B and Class C dealers, and the retail terminals. and strict price management is implemented in the network.
3、the overall incetives.wahaha not only offer rebates for certain sales volume,but also take various stimulant measures such as holding sales events to bestir dealers indirectly.
第四点missing了?
5、the strict sectional responsibility system and system of awards and penalties.in the contracts wahaha signed with special dealers,there is a rigid restriction of the sales territory, which can prevent dealers from selling goods in other areas and effectively protect the benefit of dealers in every specified region.
6、the establishment of good relationship with dealers. after the cooperation with dealers is settled, wahaha will make efforts to turn it into a long-term strategic partnership.
7、the special attention on the marketing team foundation. wahaha has only about3000 salespersons in the whole country. but it is thissmall group which creats the miracle of over 32.5 bilion annual sales volume. the achievement should be owed to wahaha's special attention on the construction and cultivation of the marketing team.
一天译一点,终于完啦 不急的话我再改改…