求一篇文章的译文 Market Orientation:Antecedents
求一篇文章的译文 Market Orientation:Antecedents
RT:求一篇文章的中文版
作者:Bernard J.Jaworski and Ajay K.Kohli
Market Orientation:Antecedents
and Consequences
This research addresses three questions:(1) Why are some organizations more market-oriented than
others?(2) What effect does a market orientation have on employees and business performance?(3)
Does the linkage between a market orientation and business performance depend on the environmental
context?The findings from two national samples suggest that a market orientation is related to top management
emphasis on the orientation,risk aversion of top managers,interdepartmental conflict and connectedness,
centralization,and reward system orientation.论文摘要是这个
The Marketing and Retailing Research Group is a dynamic team of research-oriented individuals with expertise in a number of key areas within marketing and retail.The Group is extremely successful in achieving its primary aim of advancing knowledge and thinking in these disciplines through high quality,basic and applied research.
As well as an excellent output of high-quality,internationally recognised research,the Group is actively involved in the Business School’s postgraduate research programmes.Furthermore,the Group generates significant amounts of research input from a variety of academic,government and industry sources
译文：零售市场营销和研究小组的研究是一个充满活力的团队为导向的一个内部市场和零售一些关键领域的专门知识的个人.该集团非常成功,实现其进步的知识和通过高品质,基础科学和应用这些学科的思想研究的主要目的.
以及一个高品质出色的输出国际认可的研究,本集团正积极参与商学院的研究生研究方案.此外,本集团产生不同的学系,*和业界人士都投入了大量的研究
不晓得是不是这篇哦~