英语翻译
英语翻译
水产品品牌战略的实施,不仅是水产品营销的必然趋势,也是提升渔业企业市场竞争力的主要途径.通过对中国水产品品牌创建发展态势的分析发现目前水产品品牌建设存在品牌意识薄弱、品牌宣传力度不够、品牌产品真假混淆、品牌支撑力度不足等问题.基于此,提出了强化品牌意识、加大品牌宣传、注重品牌产品质量安全、推进品牌技术创新等实现途径.
The implementation of brand strategy of aquatic products,aquatic products marketing is not only an inevitable trend,but also to enhance the market competitiveness of the fisheries business major route of transmission.Aquatic products to China through the creation of brand development trend analysis found that the existence of brand building aquatic weak brand awareness,brand publicity is not enough to confuse genuine branded products,brand support and other issues enough.Based on this,proposed to strengthen brand awareness,increase brand awareness,focus on quality and safety of branded products,such as promoting the brand to achieve way in technological innovation.