What are the differences between Marketing and Market Research?
问题描述:
What are the differences between Marketing and Market Research?
This is the question I encountered when I applied for the position of a marketing research company.
Thanks!
答
市场营销和市场研究的关系“市场营销”包括市场研究、市场策划和市场推广三大功能,企业的高层管理人员需要通过市场营销部门提交的市场研究报告对企业的未来发展策略和计划做出决策;产品研究部门需要根据市场营销部...