英语翻译
英语翻译
随着世界环境不断的恶化,面临着环境污染和资源匮乏的严峻问题,人们对环境意识不断增强,为了协调人、环境、资源和发展的这几个社会因素之间的平衡关系.新的营销概念—绿色营销应运而生,开发绿色产品,实现农产品绿色的营销已成为国际性发展的大趋势.它将在新世纪的营销领域占领主导地位.本文首先对绿色营销的概念与特点加以说明,介绍了绿色营销的形成与发展历史.还具体分析了我国绿色营销的现状及存在问题,就营造农产品绿色环境,打造绿色产品产业,开发和应用绿色农产品绿色生产技术,及我国如何搞好绿色农产品营销进行分析.最好浅析了我国绿色营销的未来发展.
关键词：绿色营销 绿色产品绿色理念绿色价格 可持续发展
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As the world environment becomes wosen, human beings face environmental pollution and source shortage and people's environmental conception grows strengtherned. To aoordinate the balance of human, environment, source and development, new marketing concept arouse followed by it. Developing green products and live agricultural products into green marketing is international trend. It will cover the leading position in marketing field in new century. This article firstly interpretes the conception and characteristics of green marketing, introduces its forming and developing history. The book also analyzes exsiting problems in Chinese marketing situation and gives analysis concerning building up agricultural products green environment, developing green products indusrtry and develop its applying manufacturing technology and how to well do green agriculture products marketing. It best analize future development of Chinese green marketing.
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