英语太烂,大侠帮忙,论文摘要,翻译成英文
英语太烂,大侠帮忙,论文摘要,翻译成英文
市场营销策略是企业以顾客需要为出发点,根据经验获得顾客需求量以及购买力的信息、商业界的期望值,有计划地组织各项经营活动,通过相互协调一致的产品策略、价格策略、渠道策略和促销策略,为顾客提供满意的商品和服务而实现企业目标的过程.文章针对烟台古酿产品在蓬莱市场的现状,通过分析蓬莱市场的宏观和微观环境,以及市场调研的结果,得到烟台古酿产品在蓬莱市场上的产品、促销、渠道方面的问题,并针对这些问题进一步分析,得出了解决的方案.
Marketing is a process in which an enterprise,starting from customers' needs,acquires experience-based information,such as customer demand,buying power and expectations of business communities,and organizes a variety of operation activities,providing satisfying products and services to the customers by implementing coordinated product strategy,pricing strategy,channel strategy and promotion strategy,to achieve business goals.Focusing on the current situation of Yantai Guniang's products in the Penglai market,the article has not only analyzed the macro- and micro-environments of the Penglai market as well as the marketing research results,identified the problems of Yantai Guniang's products in the Penglai market,but also concluded a (practical) solution after further in-depth analysis of the problems.
评论：从市场营销的角度看,“根据经验获得顾客需求量以及购买力的信息……”一句不准确,应该是根据市场调查和以往经验获得……