英语翻译

英语翻译
可以告诉我中文怎么称呼这个地名
The VisitScotland marketing campaign has made efforts to address the issue of dispersal from London.Given the statistic presented at the start of this paper,that 54% of visitors to the UK spend some time in London,it is important that Scotland makes itself visible to overseas visitors arriving in the UK capital,not to mention other UK residents.
VisitScotland have placed adverts on the London Underground in an attempt to attract tourists north of the border.It is estimated that 25% of London Underground users are tourists ,making this a huge potential market.This advertising is part of VisitScotland’s annual ‘Autumn Gold’ marketing campaign (now approaching its eighth year in operation),which this year will see a high profile four week campaign on the London Underground as of August.
请问该怎么翻译呢?里面有这个单词...55555,