英语翻译
英语翻译
本文从战略管理的角度分析了吉利汽车公司现时的状况,通过实际调研和广泛阅读行业资讯,在对比分析中发现吉利汽车公司现有的发展战略实施情况及其效果.SWOT分析法是现代战略管理理论中进行企业自身诊断的重要工具.本文将SWOT运用于对吉利汽车公司的的分析中,研究其所处的环境,在此基础上提出更能适应内外部环境的吉利汽车公司新的发展战略.通过吉利汽车公司的个案研究,提出我国民营汽车企业发展战略思路.
This article has analyzed the auspicious car company present condition from the strategic management angle, through the actual investigation and study and the widespread reading profession information, discovers the auspicious car company existing developmental strategy implementation situation and its the effect in the contrast analysis. The SWOT analytic method is in the modern strategy management theory carries on the enterprise own diagnosis the important tool. This article utilizes SWOT to the auspicious car company in analysis, studies environment which its locates, in this foundation in proposed can adapt the external environment auspicious car company recent developmental strategy. Through an auspicious car company's case study, proposes our country privately operated automobile enterprise developmental strategy mentality .