英语翻译
英语翻译
会展是什么,会展是“不冒烟的工厂”,是无污染的绿色产业,改革开放30多年来,我国会展业从小到大,在各大城市发展速度不断加快,行业经济效益逐年攀升,成为各地经济发展的助推器和新亮点.会展业发展迅猛,伴随而来是各种问题,会展业应该向为国际化、专业化、规模化和特色化得方向发展；会展太注重宣传的效果,忽略了会展本身的意义,给消费者的感受和体验；会展从业人员过多的展示自有品牌,让消费者没有从内心里认可这个商品,要和消费者更多的互动,让消费者从购买到认可再到可以帮助企业宣传.这样那样的影响,使得会展业的发展有了一定的瓶颈.因此,对会展业中的互动与体验的研究具有重要理论和现实意义.本文以会展中的互动体验区为研究对象,概述了互动体验区在会展业中的基本情况,分析了如何让互动体验区在商品展示中能更好的融合,在借鉴许多经验的基础上,提出了互动式体验区存在的问题和解决对策及其建议.
关键词：会展；会展业的发展；消费者；互动与体验区
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What is exhibition? Exhibition is an industry without smoke stacks, a non-polluting green industry.With China's reform in the last 30 plus years, exhibitions have grown from small to large scale.Economic benefits of exhibitions have increased year over year in all large cities, and have promoted and highlighted local economic development.But problems also arose with the rapid expansion of exhibitoin-related industries.Exhibitions need to be more globally minded, more professional, more scaleable and more focused.Instead, exhibition planners pay too much attention on promotion, but neglected to create good experience for their customers.Exhibition promoters show off their own brands without generating buy-in from their customers.There needs to be more interactions with the customers, and to move the consumers from merely buyers to promoting partners.These issues have caused bottleneck for the growth of exhibition industry.Research into interactive experience within exhibition industry therefore has important theoretical and practical signifiance.This article is a research of the interactive experience areas of exhibitions, describing their current situations and analyzing best practices of integrating interactive experience areas within the exhibitions.Basing on experiences, this article lists problems, solutions and recommendations with regards to interactive experience areas.