英语翻译
英语翻译
随着中国成为世贸组织成员国，以及经济全球化发展趋势和中国经济的迅速发展，市场魅力的日益展现以及政策的放开，越来越多的跨国零售企业在中国市场上抢摊设点。跨国零售企业在继续加大在华直接投资的同时,也逐步加快了全球采购网络在中国的延伸，中国企业开始吸引越来越多世界著名跨国零售集团的目光。随着越来越多的跨国零售企业进入中国市场，我国的零售业受到了越来越大的冲击。因此，研究跨国零售企业在华投资投资环境，投资现状以及对我国经济和零售业冲击，对我国零售企业发展具有重要的意义。本文主要通过论述了日本跨国零售企业在中国的快速发展,为中国本土零售企业的发展带来机遇和挑战。从日本跨国零售企业的发展现状以及动态方向分析，揭示出日本零售企业的一系列战略方式。最后针对我国零售企业应该如何利用日本跨国零售企业在华投资的机遇，主动应对挑战，促进我国本土零售业的发展。
As China becomes a WTO member,as well as the development trend of economic globalization and China's rapid economic development,the market increasingly attractive to show,as well as opening up policy,a growing number of transnational retail enterprises in the Chinese market,set up Qiangtan .Cross-border retail business should continue to increase in direct investment in China also accelerated the global procurement network in an extension of China,Chinese enterprises began to attract an increasing number of world famous transnational retail groups eyes.With the increasing number of transnational retail enterprises to enter the Chinese market,China's retail industry has been growing impact.As a result,retailers in the study of cross-border investment in China's investment environment,investment,as well as the status quo of China's economic and retail impact on China's retail business development is of great significance.This article discusses the adoption of Japanese multinational retailers in China,the rapid development of China's domestic retail business development opportunities and challenges.From the Japanese multinational retailers and the dynamic development of the direction of the analysis,revealed that Japan's retail strategy for a series of ways.Finally,for our retail business should be how to make use of transnational retail enterprises in Japan's investment opportunities and take the initiative to deal with the challenges and promote the local retail industry in China.