英语翻译
英语翻译
宁波服装加工企业SWOT分析与发展对策浅析
摘 要
中国是世界第一的“服装制造大国”,而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一.宁波是“红帮裁缝”的发祥地,是古代海上“丝绸之路”主要起泊地,近代服装的发祥地之一.基于历史的传统优势和深厚的服饰文化底蕴,促进了宁波服装加工业的兴起,同时带动了很多小企业的发展.但是“宁波制造”能够享誉国内外,靠得不是品牌而是OEM(贴牌生产).由于是贴牌生产,服装加工企业的成本投入几乎最大,但获取的收益却几乎最小.本课题对宁波服装加工企业进行SWOT的全面分析,寻找发展契机,使加工型企业走出困境,实现产业的升级转型,有利于宁波服装市场的开发与国际接轨.
宁波服装加工企业SWOT分析与发展对策浅析
A Brief Talk on Ningbo Garment Processing SWOT Analysis and Development Solution
摘要
Abstract
中国是世界第一的“服装制造大国”,
China is world leading garment manufacturer.
而宁波作为浙江省服装业的龙头,是国内最大服装产业基地之一.
Ningbo, one of the biggest garment industry base, leads the garment industry in Zhe Jiang Province.
宁波是“红帮裁缝”的发祥地,是古代海上“丝绸之路”主要起泊地,近代服装的发祥地之一.
As the cradle of “Hong Bang Tailoring” (which means tailoring for foreigners), Ningbo is the major loading port on ancient “silk road ”on the seaand one of the origin for modern garment industry.
基于历史的传统优势和深厚的服饰文化底蕴,促进了宁波服装加工业的兴起,同时带动了很多小企业的发展.
Ningbo's profound garment history and culture greatly promoted the rise ofNingbo's garment processing industry, and brought about the development ofmany small business.
但是“宁波制造”能够享誉国内外,靠得不是品牌而是OEM(贴牌生产).
While "Made in Ningbo" is wll-known at home and aboard, not for its brand but for OEM.
由于是贴牌生产,服装加工企业的成本投入几乎最大,但获取的收益却几乎最小.
Garment processing businesses gained the least profit and spent the most cost due to OEM.
本课题对宁波服装加工企业进行SWOT的全面分析,寻找发展契机,使加工型企业走出困境,实现产业的升级转型,有利于宁波服装市场的开发与国际接轨.
This thesis conducted an overall analysis on Ningbo garment processing business' SWOT to find development opportunities so as to get rid of the recession, and realize industrial upgrading transformation so as to bridge the Ningbo garment market with the overseas market.