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Abstract: the consumer psychology is the common psychology theoretical guidance for marketing and selling goods practice of applied science is discussed, the consumer psychology activity characteristics and regularity of science. Objective in order to better in modern market economy conditions by consumer psychology reveals the consumer psychology activity characteristics and regularity of the marketing strategy formulation science,
Abstract: Consumer psychology is the theoretical guidance of General Psychology, marketing and merchandising practices of an application of theory subjects, based on characteristics of consumer psychology and the law of scientific activities. Purpose is to better conditions in the modern market economy revealed by the use of consumer psychology, consumer characteristics and patterns of mental activity to make scientific marketing strategy to promote product sales, for the production of enterprises and businesses to create more profits.
In this paper, social psychology, psychology point of view of people in social life, choice of clothing, wearing a psychological and behavioral characteristics. Discusses the needs and motivations of clothing, clothing attitude and perception, the symbolic significance of clothing, clothing popular psychological mechanisms, communication processes and influencing factors, clothing and social roles and cultural relations and consumer apparel purchase decision-making process and psychological needs, clothing psychology research methods. Through these studies and discusses the modern clothing of a better understanding of consumer psychology.