英语翻译摘 要国家形象的内涵是一个比较新的概念,学术界尚没有形成统一的定义.在管文虎主编的《国家形象》一书中将其定义为:国家形象是一个综合体,它是国家的外部公众和内部公众对国家本身、国家行为、国家的各项活动及其成果所给予的总的评价和认定.国家形象具有极大的影响力、凝聚力,是一个国家整体实力的体现.传播媒介对国家形象建构与传播起着举足轻重的作用,随着传播技术的不断发展,新的传播媒介也大量涌现,网络新媒体成为舆论发展的风向标,研究网络新媒体,调整国家形象宣传方式有利于新时期国家利益的维护.本文主要研究分析了在互联网等新媒体传播环境下中国国家形象的现状以及国家形象建构与传播应遵循的规律,试图从对新媒体的审视中把焦点对准中国国家形象建构与传播这一主题,探索分析新媒体对国家形象建构与传播的特点、策略、方式,以期塑造一个良好的中国国家形象.关键词：中国 国家形象 传播 新媒体

Abstract
the connotation of national image is a new concept.And there is no agreed definition in academic circle.according to National Image by Guan Wenhu,national image is a complex which refers to general appraise and assessment of the country itself,its actions,various activities and achievements by both the external and internal public.National image has great impact and cohesive force,and it manifests national overall strength.the media plays a significant role in building up and spreading the national image.with the constant development of media technology,new forms of media spring up and internet,as a new form,leads the trends of public opinions.researching the internet and adjusting the way of advertising national image contribute to maintaining the national interest in new period.this thesis mainly focuses on analysing the current condition of China's national image and the law that should be observed in the process of building up and spreading the national image under the circumstance of internet and other new forms of media.the thsis attempts to focus on the theme of building up and spreading China's national image from the perspective of examining new media,and explores to analyse the characteristics,strategies and methods of new media in terms of its function in national image.this thesis aims to help create a better national image of China.
key words:China,national image,spreading,new forms of media
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