英语翻译摘要：本文通过对OTC药品流通渠道的研究,解决现阶段我国医药企业在OTC药品流通渠道方面存在的不足,为我国医药企业OTC药品分销渠道的改进提供有益的意见.本文分为五个部分,由浅入深、由宏观到微观逐步展开分析并最终提出政策建议和对策方法.第一部分是开题报告,概括了文章写作的主要目的和意义,以及国内现状和本文的大体思路,使本文的写作要义一目了然；第二部分相关概念的综述,界定了OTC药品及分销渠道等基本概念；第三部分我国OTC药品分销渠道的现状分析,首先着重分析了我国OTC药品分销渠道的现状、分类及发展趋势；第四部分重点讨论我国非处方药流通渠道模式选择的影响因素以及OTC药品流通中广告策略的影响；本文的最后一个部分立足于改进和完善OTC药品分销渠道的发展趋势提出了具体建议.关键字：OTC药品 分销渠道 流通渠道 销售特征 广告策略

This article through to the OTC products circulation channel research, solve the medicine enterprises in our country at present in the OTC medicine circulation channels, the deficiencies for our country medicine enterprise OTC products of distribution channels to provide improved helpful advice. This paper is divided into five parts, 2 by macro to microcosmic, gradually developing the analysis and finally to put forward policy Suggestions and countermeasures methods. The first part is the opening report, summarizes the main purpose of the article writing and meaning, and the domestic present situation and this paper the Outlines of the train of thought, make the essence of writing this paper at a glance; The second part of the related concept, this paper define the OTC products and distribution channels and other basic concepts; The third part of the OTC products in China to analyze the current situation of distribution channels, first this paper emphatically analyzes the OTC products distribution channels in China of the current situation and the classification and development tendency; The fourth part of a discussion on our country over-the-counter drugs circulation channel model selection of the influence factors and OTC medicine circulation of the influence of the advertising strategy; The last one part based on improving and perfecting the OTC drug distribution channels development trend and puts forward concrete Suggestions.
Key word: OTC drug distribution channels circulation channel sales characteristics and advertising strategy