Advertising is a highly developed twentieth-century industry.The development of radio,television,cinema,magazines and ne
Advertising is a highly developed twentieth-century industry.The development of radio,television,cinema,magazines and newspapers has gone hand in hand with the development of advertising.Why is advertising so popular?Is it a waste of money?It has been proved again and again that repeated advertising increases product sales.Since it increases production,the price can be reduced.Therefore advertising,instead of making a product more expensive,makes it cheaper.
Advertising is now a scientific business.Once managers would say jokingly," I know that half of what I spend on advertising is wasted,but I don't know which half." Now,all parts of an advertising programme are properly measured and researched.
What is meant by what managers said in the second paragraph?
A.All the money on advertising was wasted.
B.Not all the advertisements were well designed.
C.All the managers knew about advertising then.
D.Managers spent no money on advertising
"I know that half of what I spend on advertising is wasted,but I don't know which half."
"我知道有一半用在广告(的钱)浪费了,不过我并不知道是哪‘一半’ "
在这里manager应该知道用在广告业的消费是必需的,因为能帮助增加产品销售,但是自己却知道有一半是浪费了(因为用的方法不对,但却又不知道哪一个部分出错了)
所以应该是 不是每个广告都是精心设计的,而且段落后尾有提到,(now all parts of an advertising programme are properly measured and researched) 广告的每一部分都适当的测量和研究!
纯属个人意见!仅供参考!:D分析得很好,但是最后答案你打错了。Thank you~