一小段关于企业公共关系的英文翻译 高手有时间帮忙看一下吧 谢谢
一小段关于企业公共关系的英文翻译 高手有时间帮忙看一下吧 谢谢
企业公共关系从属于企业宗旨,为企业的目标服务.它是企业,通过运用长期有效地双向信息沟通、双向艺术交往、双向利益调整等方法途径,建立的一种企业与公众之间的相互理解、相互信任和相互促进的互动关系.
企业公共关系的作用主要在于树立企业信誉,建立良好的企业形象；搜集信息,为企业决策提供科学保证；协调纠纷,化解企业信任危机.
它具有以下特征：以公众为对象；以美誉为目标；以长远为方针；以真诚为本；以沟通为手段；以互惠为原则.
事实证明,企业通过建立良好的公共关系机制,增加与公众之间相互了解,就有可能避免与公众的纠纷,并进一步建立其在公众心目中的形象
从一定角度上来说企业公关很大程度上影响了人们日常生活中对于某类商品的品牌选择.因为一般看来,更强势的企业集团能够进行更有效的公关,从而使他们的产品深入人心.
Subordinate business enterprise public relations purposes, for the business objectives. It is the business, through the use of long-term effective two-way communication, two-way communication arts, two-way adjustment approaches of interest to establish a mutual business and public understanding, mutual trust and promote interaction. The main function of corporate public relations is to establish corporate credit, establish a good corporate image; gathering information for businesses and provide scientific assurance; coordination disputes, resolve business crisis of confidence. It has the following characteristics: the public as an object; the reputation as the goal; the long term for the principle; to true