英语翻译摘要：在如今这样一个已经到了白热化的竞争市场,星巴克咖啡公司是何以取得如此巨大的成功?在其背后是否隐藏着相应的营销体系和相关策略?笔者在调查大量案例和书籍后并加以分析,归纳本研究主要得出结论如下：一、星巴克综合运用其特有的多种营销方式,构成了星巴克的一种竞争优势,成为其在全球迅猛拓展版图的关键因素之一.二、星巴克巧妙地将其独特的感性营销策略融合在了营销手段的5P原则,并运用到经营中.三、星巴克的案例是中国企业与外资企业在共同经营的过程中,把外国的服务标准体系和中国的文化有机的融合在一起并取得巨大成功的典型案例.这不仅仅对于服务行业有指导作用,对很多企业的管理都有所裨益.关键词：星巴克 本土化 营销模式 营销策略 要素

Already arrived the superheating competitive market in present such one,how the star Barke coffee company obtains the so huge success?In its behind whether is hiding the corresponding marketing system and the related strategy?The author and analyzes after the investigation massive cases and the books,induces this research mainly to draw the conclusion to be as follows:First,star Barke synthesizes utilizes its unique many kinds of marketing way,constituted the star Barke's one kind of competitive advantage,becomes it one of in global swift and violent development domain key aspects.Second,star Barke ingeniously its unique perceptual marketing strategy fusion in marketing method 5P principle,and using management in.Third,the star Barke's case is Chinese Enterprise and the overseas-funded enterprise in the process which manages together,the foreign service standard system and China's culture organic fuses in together and obtains the huge success the illustrative case.This not merely has the instruction function regarding the service industry,all has a benefit to the very many enterprise's management.