英语翻译日本的化妆品市场,虽说在这几年销售额成倍增长,但有的年份仍旧呈负增长趋势.也就是说,日本化妆品市场已处于成熟期.一方面,随着消费者嗜好的多样化,产品数不断增加,商品也有低价格化趋势.另一方面,伴随着日本的少子化,使用人数也在减少.在化妆品产业,企业对消费者的行动进行预测是十分困难的.但是一旦成功的确立了品牌,对于品牌产品的强化,成为使企业更加容易存续下去的关键.因此能够推测出,化妆品产业在艰难的环境下想要突破重围,在市场占有一席之地,对于品牌的重视程度是需要比其他产业更大的.

Although the sales volume is double numbers increasing in Japanese cosmetica market in recently years, it is still abvious to see the negtive growing in some year. That is to say, the market for japanese cosmetica is inclined to be mature period. on the one hand, as the consumer's appetite diversity and number of new products increasing, so the price tend to be lower. on the other hand,with the low birth rate, the using number is decreasing too. it is very hard to predict the customer's want in the comsmetica industry, but if you creat a excellent brand and strenghten the production under your brand, it will be core for the surviving of enterprise.therefore, a good brand will help enterprise break out the hard time and take a space for company, this is more important especially in cosmatica industry.
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Japanese cosmetics market, although in this years sales more than doubled, but some years still is negative growth trend. That is, the Japanese cosmetics market is already in maturity period. On one hand, as consumers hobby diversity, product number continue to increase, the goods is a low price trend. On the other hand, with the Japanese have, use the Numbers have reduced. In the cosmetics industry, business to consumer action forecast is very difficult. But once the successful established brand, brand products for the strengthening, become easier to make the enterprise the key remaining down. Therefore able to guess, cosmetics industry in difficult environment to going out there, in the market place, for the brand value degree is need more than any other industry.

Japanese cosmetic market, although in the past few years the sales have multiply increased, but some years still trend to grow negatively. That means, the Japanese cosmetics market is already in a mat...