英语翻译理念一词应该用idea还是concept好呢?楚惊鸿的回答怎么自相矛盾阿?那市场营销理念怎么叫 marketing concept?不是说理念用idea吗?

营销观念是marketing concept:is focus on cater the customer needs and wants as opposed to than what the company wants.
营销理念是marketing idea:is focus on marketing communication
such as:word-of-mouth advertising (就是利用customer去宣传你的品牌或产品)