consumer behavior和consumers' behavior的区别

问题描述:

consumer behavior和consumers' behavior的区别
如题,原文是Marketers often need to understand consumers' behavior rather than consumerbehavior because in many cases more than one person decides what to buy.

第一个是单数,既可以指单个消费者的行为,也可统称. 第二个是复数,泛指大部分消费者的行为习惯.