求翻译成英文,是论文摘要.本文第一部分绪论介绍国内当前眼镜钟表行业现状以及选题背景.第二部分对该店的概述.第三部分是环境分析,包括行业前景、消费者行为分析、竞争对手分析.第四部分是对该店营销策略现状的分析和研究.第五部分是问题及原因分析.第六部分是针对该店的问题及原因提出的一些营销策略.

The first part of this thesis is to introduce the current situation of the glasses and clock business field and the background of this thesis. The second part is the description of the shop. The third part will lay emphasis on the environment analysis, including the marketing prospect, Consumer Behaviour analysis and competitor analysis. The fourth part is the analysis and research about the current promoting strategy. The fifth part talks about the problems and analysis causes of the problems. The sixth part will offer some marketing strategies to solve the problems.