英语翻译无形的事物常常是最富有价值的,对于一个企业来说,那就是品牌.品牌通常关联着一个产品在该市场上的忠诚度、知名度,以及在消费者心目中的可信度和公信力,它是产品具有优秀品质和优良服务的象征,更是对消费者的一种保证.每个品牌都拥有各不相同的品牌价值,这正是产生价格差异的根本原因.品牌不是一个可以用来贩卖的商品,这也正是品牌的珍贵之处.本文以品牌相关理论为研究基础,简要回顾了宜家家居的品牌成长历程,再从品牌定位、品牌设计、品牌形象、品牌传播、品牌延伸五个方面对宜家家居的品牌策略进行研究.并通过问卷调查从消费者的角度来了解该公司的品牌策略实施效果,在此基础上,提出公司当前品牌策略中存在的一些不足,并通过分析,提出从品牌公信力、品牌形象、品牌忠诚度、品牌效率、品牌竞争力这几个方面来进行优化.

Is often the most invisible things of value , for an enterprise that is the brand . Usually associated with a product brand loyalty in this market , visibility , and consumer confidence and credibility in the eyes , it is a symbol of excellent quality products and excellent service , it is a guarantee for consumers . Each brand has different brand value , which is the root cause of the price differences. Brand is not a sale of goods that can be used , which is the crown jewel of the brand .
In this paper, the theory of brand -related research foundation , a brief review of the IKEA brand growth process, and then from the brand positioning , brand design , brand image, brand communication , brand extension of the IKEA brand strategy research in five areas . And through questionnaires from the consumer's point of view to understand the company's brand strategy implementation effect , on this basis , the company made a number of shortcomings that exist in the current brand strategy , and through analysis, from the brand credibility , brand image, brand loyalty brand efficiency , brand competitiveness in these areas to be optimized.