宁波市处于长江三角洲,是中国浙江省的副省级城市,计划单列市,浙江第二大城市,有制定地方性法规权利的较大的市,是*文化部批准的全国历史文化名城.宁波市如何在已有的城市品牌之下,通过借鉴国内外城市品牌的理论经验来完善,这是一个值得研

Ningbo City in the Yangtze River Delta,is a sub-provincial cities of China,Zhejiang Province,plans to municipalities,Zhejiang's second largest city,with large cities the right to enact local regulations,approved by the Ministry of Culture of the People's *'s national history and culturecity.Ningbo City under the existing urban brand,draw on the theory of domestic and international urban brand experience to perfect,this is a subject worthy of study.
Three parts of this thesis,the first section summarizes the status of the brand of Ningbo City.The second part of the main analysis of the existing urban brand in Ningbo City,build process,first cited the development of Ningbo city brand away,and then pointed out the problems in the development process.The third part is the focus of this article,analysis of the theoretical experience of building a city brand at home and abroad,inspired to build the above experience of the brand of Ningbo City,how to improve.Concluded the existing perfect city brand to build a theory of experience to summarize.