英语翻译随着现代消费者的成长和成熟,传统营销方式的效力越来越低,而口碑作为一种低成本、高效力的营销手段,其感染力和影响力日益受到广大企业的认可和重视.口碑已成为影响消费者判断和购买行为的重要营销工具以及消费者重要的信息来源途径之一,随着互联网和电子商务的迅猛发展,使得消费者的口碑得以更快、更广地传播,网络口碑这一新式的营销方式,被越来越多的人和企业追捧.本文总结了口碑的涵义,介绍了网络口碑的涵义与特点,分析了网络口碑的正面积极和负面消极影响,而且指出了网络口碑应用过程中应该注意的问题,并提出了具体的网络口碑的策略运用.最后,本文以淘宝网为例分析了网络口碑营销的实际应用,希望能给人们提供一些建议和参考.

As modern consumers have developed and become mature,effectiveness of traditional marketing become more and more low,but reputation as a low cost,effective marketing is attracting all company's approvement and recognition for its infectivity and influence.Reputaion has become a marketing tool and as one of the most important way to influence consumer's judge and shopping behavior,with rapid development of Internet and E-commerce which make reputaion spread wider,faster and got the appreciation of companies.The paper summerize the meaning of reputation,introduce the meaning and uniqueness of reputation,analyse the advantage and disadvantage of net reputation and point out some problems to apply net reputation and application of strategy.At last,the paper based on Taobao network anylised the practical use of net reputation and I hope this will give you some advices and reference.
刚才打的急,请把reputation都改成public praise