汉译英一段文章 品牌是消费者对其使用物品的印象.随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握的最有效的竞争手段,相应地,有效的品牌管理亦成为企业制胜的关键.本文阐述了品牌管理的发展现状,从实践和理论角度对品牌管理的发展路径进行了深入探讨,认为企业品牌发展之路在于从基础入手改善顾客体验从而进行品牌传播和建立企业整体品牌管理模式.关键词：品牌管理模式；顾客体验；品牌传播注意不要在线翻译的结果 要求语法正确通顺

Brand is its use of consumer goods impression. With the form of competition among enterprises from competitive edge products to the changing competitive brand, brand is becoming a master of business competition in the most effective means, accordingly, effective brand management has become the key to winning business. In this paper, the development of brand management, practice and theory from the perspective of brand management for the development of an in-depth to explore the path that the corporate brand development is to start from the basics in order to improve the customer experience and the establishment of brand communication for overall brand management.
Keywords: brand management model; Customer Experience; brand communication

品牌是消费者对其使用物品的印象。随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握的最有效的竞争手段,相应地,有效的品牌管理亦成为企业制胜的关键。本文阐述了品牌管理的发展现状，从实践和理论角度对品牌管理的发展路径进行了深入探讨，认为企业品牌发展之路在于从基础入手改善顾客体验从而进行品牌传播和建立企业整体品牌管理模式。
The brand is that the consumer uses the article impression to the person. With the fact that the competition form between enterprise competes for the turn around competing to brand force from product force,the brand becomes the effective competition means that enterprise has in hand exactly , the corresponding , effective brand manages the key also becoming enterprise winning. The main body of a book have set forth the present situation that the brand manages, the angle has carried out thorough investigation and discussion on the development route that the brand manages , road of thinking that the enterprise brand develops has lain in from practice and theory to start with the basis improving a customer experiencing that the brand thereby, carrying out brand propagation and building the enterprise entirety manages a pattern.
关键词：品牌管理模式；顾客体验；品牌传播
Keywords: The brand manages a pattern; The customer is experienced; The brand is spread

品牌是消费者对其使用物品的印象.随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握的最有效的竞争手段,相应地,有效的品牌管理亦成为企业制胜的关键.本文阐述了品牌管理的发展现状,从实践和理论角度对品牌管理的发展路径进行了深入探讨,认为企业品牌发展之路在于从基础入手改善顾客体验从而进行品牌传播和建立企业整体品牌管理模式.
The brand is the consumer to its use goods impression.Along with enterprise's between competition form by the product strength competition to the brand strength competition's transformation,the brand is becoming the most effective competition method which the enterprise grasps,the effective brand management also becomes the key which correspondingly the enterprise subdues.This article elaborated the brand management's development present situation,has carried on the thorough discussion from the practice and the theory angle to the brand management's development way,thought that road of the enterprise brand development lies from the foundation obtains to improve the customer to experience,thus carries on the brand dissemination and the establishment enterprise overall brand management pattern.
品牌管理模式:Brand management pattern
顾客体验:Customer experience
品牌传播:The brand disseminates

The use of consumer brand is the item. As the competition between the enterprises to form by product competition, brand competitive brand is becoming the most effective enterprise master competition means, accordingly, effective brand management has become a key enterprise of winning. This paper expounds the development situation of brand management, from the perspective of theory and practice of brand management development path is discussed, the development road of brand is from the basis of improving customer experience and establish enterprise and brand communication on overall brand management mode.
关键词：品牌管理模式；顾客体验；品牌传播
Keywords: brand management mode, Customer experience, Brand communication