Market Research的定义是什么?他和Marketing Research有什么区别?
Market Research的定义是什么?他和Marketing Research有什么区别?
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, as defined by the ICC/ESOMAR International Code on Market and Social Research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
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market researchn.【经济学】市场调研(研究市场某些具体商品的供求关系) [亦作market-research]marketing researchn.【经济学】销售调研research that gathers and analyzes information about the moving of good o...