当今,人们的生活水平逐步提高,追求名牌的欲望也越来越强烈.
当今,人们的生活水平逐步提高,追求名牌的欲望也越来越强烈.
从消费心理学角度看来,这反映了人们存在“易受暗示”倾向.现在,各种名牌广告对消费者狂轰滥炸,人们在无形中接受了外部暗示.并把外部暗示转化为自我暗示,进而认为无论哪种商品,只要贴上名牌商标,就是好东西.
其次,名牌消费还满足了人们对自我认可和外部认可的需求.只要每天吃名牌、穿名牌,就相当于向别人人宣布：“我是有钱有地位的,你们都得尊敬我”,进而认可自己,觉得自己真如想象般那样有价值.当人们从名牌消费中获得心理认同时,名牌的意义就不仅是实物消费,还有附加的社会意义；吃名牌穿名牌就不仅是物质享受,更是社会地位和身份的象征.为了满足这种心理,人们即便使用假名牌,也感觉自己的地位得到了提升.
此外,名牌消费还体现了“从众心理”.从众指的是人们受周围环境中他人的影响,更容易做出与多数人一样的行为.如果有人非要唱反调,这个人就很容易被孤立,在这种压力下,他就更倾向于模仿别人的行为,以便得到归属感.
我们要正确理解名牌的意义,追求它给人们带来积极的一面.譬如,他的成功之处,先进技术的运用,市场开拓等.
只有这样消费者和名牌产品才能和谐相处.共同营造良好的消费环境.
Nowadays,people's living standard,the pursuit of gradually improve brand is becoming more and more intense desire.
From consumer psychology,which reflects the people "vulnerable" suggests.Now,all kinds of famous brand advertising for consumers,people in wanton accept external cues.Virtually And the external hinted into auto-suggestion,and that no matter which kind of commodity,as long as the brand trademark,with good things.
Secondly,the famous brand of consumer also satisfy the people recognized and approved by the external self demand.As long as a day to eat brand,brand,equivalent to wear to others who declared:"I am rich have status,you must respect me," then,feel oneself is recognized as such as valuable imagination.When people get from famous consumption psychology,the significance of brand identity is not just physical consumption,and additional social significance,Eat famous brand is not just wear material comforts,is the symbol of status and social status.In order to meet the people even use counterfeit,also feel status has improved.
In addition,the famous consumer also reflects the "design".Conformity is people in the surrounding environment,the influence of others are more likely to make as many people as behavior.If someone wants naysayers,this person will easily be isolated in the pressure,he will tend to imitate others,in order to get the behavior of belonging.
We should correctly understand the significance of famous brand,it gives people a positive side.For example,his success,the use of advanced technology,market development,etc.
Only such famous-brand products to consumers and harmony.To build good consumption environment.
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