求英文翻译,急,高手来,谢谢,不要软件翻译.
求英文翻译,急,高手来,谢谢,不要软件翻译.
我们知道,家电行业是中国市场化最早、市场化程度最高的行业之一.因此,家电行业也是现国内竞争最为激烈的行业之一.在新的竞争机制下,旧的家电营销渠道在慢慢改变,其市场营销从粗放型向集约型转变,企业需要通过更完善的渠道获取竞争优势.我国家电企业现在面临的最大问题就是分销渠道的建设和创新.本文通过对家电行业渠道模式及管理策略的探索,得出家电企业的选择和创新是在特定的市场环境下与中间商之间相互协调的结果.本文认为企业面临渠道选择困惑时,可通过对市场、生产企业、中间商三个方面中多因素进行分析,从而得出适合自己的渠道模式.
As we known, the electrical appliances profession is the Chinese marketability most early, one of marketability degree highest professions. Therefore, the electrical appliances profession is also presently one of domestic competition most intense professions. Under the new competitive system, the old electrical appliances marketing channel is changing slowly, its market marketing transforms from the extension to the intensive type, the enterprise needs through the more perfect channel gain competitive advantage.Our country Electrical appliances Enterprise faces now the most major problem is retails channel's construction and the innovation. This article through to the electrical appliances profession channel pattern and management games' exploration, obtains the electrical appliances enterprise's choice and the innovation is between the specific market environment and the middle man the intercoordination result. This article thought that enterprise when is puzzled faced with the channel choice, may through to the market, in the Production enterprise, the middle man three aspects the multi-factors carry on the analysis, thus obtains suits own channel pattern.希望对你有帮助.