请英语大神翻译一下这句话,谢谢~~it is reasonable to suppose that while certain individuals perceive high risk in online shopping and will only be prepared to trust a certain web site if they perceive many signals from a firm and if they have had a satisfactory previous experience, other individuals who perceive less risk will require fewer signals from the firm or web site to trust, and previous satisfaction will play an important role.除了翻译之外能再具体说一下那个signal是什么意思吗?谢谢
请英语大神翻译一下这句话,谢谢~~
it is reasonable to suppose that while certain individuals perceive high risk in online shopping and will only be prepared to trust a certain web site if they perceive many signals from a firm and if they have had a satisfactory previous experience, other individuals who perceive less risk will require fewer signals from the firm or web site to trust, and previous satisfaction will play an important role.
除了翻译之外能再具体说一下那个signal是什么意思吗?谢谢~~
有理由假设如果那些在网上购物时风险意识强的的人,只会相信一个固定的网址,如果他们从一个公司发觉很多信息并且如果他们之前有一个满意的经历。
其它那些对风险意识不强的人信任一个公司或者网站不要求那么多信息, 当然之前的满意度会扮演一个很重要的角色。
假使消费者察觉到网购的高风险而只在某个特定的网站进行消费,这是可以理解的。因为他们收到该公司发出的许多广告,并且之前已有愉快的消费经历。反之,其他消费者则需要倚重之前成功的消费经历。
唔这都是一个系列的吗……这样想是非常合理的:一些人对网上购物感受到极大的风险,并且只信任满足条件的个别网站(他们在网站接受到了许多讯息,或者在该网站有过令人满意的购物经验);而另一些人则感受不到这么大的...
这是合理的假设,而某些人认为高的网上购物的风险只会愿意相信一个特定的网站,如果他们认为从一个公司的许多信号,如果他们有一个令人满意的经验,其他人的感知风险更小,需要从公司网站或信号较少的信任,和以前的满意度将发挥重要的作用。signal,信号,发信号