what factors should a company consider when choosing an exhbiton or a trade fair?

Participating in trade fairs is a valuable tool in attaining information on competition,carrying out market research as well as reaching end users and retailers.It has the advantage of attracting publicity via media and the press through conveying announcements connected to the presentation of the business and its products.
The decision to participate in a trade fair should not be due to the fact that other MSEs are exhibiting; this decision rather has to be based on the individual company’s specific needs.Participating in a trade fair requires a lot of time and is very costly.Nevertheless,the costs can be offset,mainly due to the large coverage of customers,if appropriately handled.
Some of the factors to consider when choosing an exhibition or trade fair are:
(1) Trade fair theme and objectives - does the nature of enterprise jibe with trade fair theme and objectives?
(2) Coverage of the exhibition or trade fair - all types of consumers,involved sectors,regional,national or international
(3) Location of exhibition or trade fair - strategic location and accessibility
(4) Budget - Although it may be difficult to decide on the exact budget,it is necessary to have detailed information and quotations regarding the overall accrued costs.Cost estimates should therefore be obtained on time.