英语翻译改革开放后,商场在我国的发展十分迅速,逐渐的在经济领域中占据着重要的地位,并且已经成了人们日常生活中不可或缺的一部分.虽然目前我国的商场在规模上越做越大,在品质上努力向国际化迈进,但是普遍存在的的问题是只是简单的模仿形式,缺乏针对消费者的相应对策,从而造成了一些问题.本文首先通过资料的收集和观察,对我国商场现状和消费者商场消费行为的概况进行了总结与介绍,然后对我国商场消费者的消费行为进行了特点分类和总结.接着,分别从商场和消费者自身这两方面对影响消费者商场消费行为的因素进行了分析.论文最后在以上分析基础上,从商场自身、消费者商场消费行为特征、商场消费者购买确定程度,以及商场消费者自身等影响消费者商场消费行为的因素来为商场提出相应对策.

After the reforms and opening up, the malls in our country have developed very rapidly, have gradually occupied an important position in the economic sphere,and have become an indispensable part of our daily life. Recently our malls are becoming bigger and bigger in size and are working hard in quality towards intertionalization , but the general problem is they are only the simple imitation form,and are lack of the appropriate measures for consumers, thus causes some other problems.
The thesis first made a conclusion and introduction according to the overview of the shopping malls' status and the consumers' behavior in our country, then classified the characteristics and made a summary according to the the consumers' consuming behavior in the malls. After that,it analyzed the factors that may effect the consuming behavior in our country from two aspects, which are the malls and the consumers themselves.Finally, the thesis proposed appropriate countermeasures according to the factors that may effect the consuming behavior of the consumers which are the malls themselves, the characteristics of consumers' behavior, the extent of the consumers to buy something certainly and the consumers themselves based on the analysis above.
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