英语好的哥哥姐姐们帮我看看论文翻译的问题!帮忙修改一下!谢谢了!
英语好的哥哥姐姐们帮我看看论文翻译的问题!帮忙修改一下!谢谢了!
随着人们物质生活水平的不断提高,人们不仅仅满足于吃、穿、住、行.当今高科技产业与人们现代化生活紧密相关,从而人们对于自身精神层次的要求也不断提高,“随身听”播放器就是这样一个对应市场需求而生的产业.经过不断的发展,现如今的MP3、MP4产业迅猛发展,产业内的小企业如雨后春笋.但是视听数码产业在我国发展到如今还没有能够达到国际水平,反而是问题重重.其症结大多是不创新不追求独树一帜的风格特点、不注重发展自身的品牌战略、不提高自身产品的质量与售后服务.相反,有些企业实施了品牌战略,提高了质量与服务,在设计创新上加大了资金投入,从而创出了自己的品牌,得到了许多消费者的青睐.本文通过对品牌战略的分析,运用在视听数码产业上,通过具体分析我国小企业现存的优缺点来阐明小企业要想在视听数码产业中获得一席之地并长期的获利发展,就要在开始进入时坚持发展品牌战略并付诸实践.
As the people material standard of living continues to improve, the people satisfy not merely the food, clothing, shelter and transportation. Today, the high tech industries and the people are closely related to modern life, thus the spirit of the people of their own level of demand is also rising. “Walkman” Player is such the industry which corresponds the market demand to produce. After unceasing development, is in MP3, MP4 industries rapid development of industries such as small businesses have sprung up. But digital audio-visual industry in China's development to date has failed to meet international standards, also be fraught with problems. The crux of the problem is most of the pursuit of innovation is not unique characteristics, not importance to the development of its own brand strategy and not improve their product quality and after-sales service. In contrast, some enterprises to implement a brand strategy, improve the quality and services in the design and innovation increased capital input, then create their own brand names, had many consumers of all ages. Based on the analysis of brand strategy, looking into the digital audio- visual industry, through specific analysis of existing advantages and disadvantages of small enterprises are to the digital audio-visual industry and find a place long- term profitability development, we must insist on the development of brand strategy and put into practice at the beginning.
随着人们物质生活水平的不断提高,人们不仅仅满足于吃、穿、住、行.当今高科技产业与人们现代化生活紧密相关,从而人们对于自身精神层次的要求也不断提高,“随身听”播放器就是这样一个对应市场需求而生的产业.经过不断的发展,现如今的MP3、MP4产业迅猛发展,产业内的小企业如雨后春笋.但是视听数码产业在我国发展到如今还没有能够达到国际水平,反而是问题重重.其症结大多是不创新不追求独树一帜的风格特点、不注重发展自身的品牌战略、不提高自身产品的质量与售后服务.相反,有些企业实施了品牌战略,提高了质量与服务,在设计创新上加大了资金投入,从而创出了自己的品牌,得到了许多消费者的青睐.本文通过对品牌战略的分析,运用在视听数码产业上,通过具体分析我国小企业现存的优缺点来阐明小企业要想在视听数码产业中获得一席之地并长期的获利发展,就要在开始进入时坚持发展品牌战略并付诸实践.
As the continuely rising of people's living standard,it not only food ,cloth,shelter and transportation that satisfied people but also the high techmology which has close relationship with people's mordern life so that it is higher spirit level people want than people have demand for."Walkman''is such an industry which has been produced to the demands of the market.After a long time development of Walkman,relative-industry enterprises have sprung up quickly such as the MP3 and the MP4.However,the development of the digital audio-visual industry has faid to get to the international standard even today or has many serious problems in other words.The key reasons are the production style with little creation and characteristics ,the strateies that paid little attention on the products' development of the big brand and the short notice which ignored the importance of quality and after sale service.On the other hand,some enterprises took the big-brand strategies,improved the quality and the service and put more money to deal with the creative design problems,so that they created their own brand of the products which have been welcomed by customers.Though analysies for the big-brand strategies used in digital audio-visual industry and the comparasion between the advantages and disadvantages of China small enterprises ,this article indicated that only if small enterprises insist on big-brand strategies and put them into practise when they stand up beween othr enterprises they can get some place for long-term profitability development.