急!英语翻译高手请进．帮帮啊,同志们!Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo.It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week .These,to

急!英语翻译高手请进．帮帮啊,同志们!
Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo.It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week .These,too,are competing for consumer’ mind and memory .
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages