英语翻译
英语翻译
The challenge is to design a boutique premium ice-cream pack.The pack must contain a minimum of 2,maximum of 6 individually wrapped ice-creams which are packaged within an outer pack.Do not be limited by what is currently available in the market.
Both the primary and secondary packaging should provide the brand owner with the opportunity of appealing to a niche market at a premium price point.
The graphics should produce strong shelf appeal and the packaging should represent a departure from the traditional ice-cream packaging typically available in large supermarkets.The labelling should include a reference to the use of sustainable packaging and encourage recycling.
The targeted retailers would include high end specialty supermarkets,delicatessens and prestige grocers.
面临的挑战是如何设计一个精品保费冰淇淋包.包装必须包含至少2、最大的独立包装,包装在一个冰淇淋外层包.不要受什么是市场上现有的.
所有的初级和中级包装应提供品牌拥有者与机会吸引一个利基市场在价格点.
这个图形,会产生强烈的货架、包装应代表背离传统冰淇淋包装通常可以在大型超市.这个标签应该包括一个参考使用的包装和鼓励可持续发展循环.
这个目标的零售商将包括高端专业超市、熟食店、信誉杂货商.