英语翻译
英语翻译
2000年以来各家商业银行纷纷瞄准了信用卡这一高风险、高收益行业,参与信用卡市场,纷纷加强了信用卡市场营销力度,并成为时下金融业竞争的焦点.本文先通过介绍各银行信用卡的特点来分析各银行信用卡的优势和劣势,再讨论各行信用卡的营销管理的现状,对现有的市场营销机制和策略进行评价,指出存在的弊端.接着作者再建立新的营销方案,让读者了解配套方案及措施.
我毕业论文的文摘~
Since the year 2000 in their commercial Banks to a credit card this aim high risk,high income,participate in the credit card market,industry have strengthened the credit card market marketing efforts,and become the focus of the current financial competition.This paper first through the introduction of the characteristics of credit card of bank credit card of bank to analyze the advantages and disadvantages and discuss all credit card marketing management present situation,the existing marketing mechanism and strategy to evaluate,points out the existing drawbacks.Then the author could establish new marketing plan,let the reader know matching scheme and measures.