英语翻译
英语翻译
“媒体的发展带动着各种围绕媒体的产业也在发展.其中广告行业中的影视植入式广告更是成了目前普遍和有效的广告方式.
但在发展中植入式广告也产生出一些问题,比如商业电影中过度插入植入广告,广告植入生硬等问题.面对发展中产生的新问题,相比之下,文艺片的广告植入要更加理智.由此以研究文艺片为例,找到其中合适的植入广告方式,总结不足,探索更适合影视剧的植入广告形式.”
Development of the media driven around the media industry is also developing film and television product placement in which the advertising industry has become common and effective way to advertise.
In the development of product placement to produce a number of issues, such as commercial films over-insertion product placement, product placement stiff and so on. Faced with new issues arising in the development, in contrast, the literary placement of the film to be more rational. Thus to study the art films, for example, to find one of the appropriate implant advertising, to summarize, explore the form of product placement that is more suitable for movies and television. "