英语口语对话 如何花钱?How to spend this large sum of money?
英语口语对话 如何花钱?How to spend this large sum of money?
挣钱分三类:第一类,体力劳动挣钱;第二类,脑力劳动挣钱;第三类,用钱挣钱.常常第一类是最辛苦的,除了一些欧洲国家,体力劳动者也是挣的最少的.而挣的最多的就是第三类了.无论哪一类人,都不容易.所以,HOW TO SPEND YOUR MONEY?IT'S AN IMPORTANT QUEATION.
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price,thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.by helping to incease demand it ensures an increased need for labour,and is therefore an effective way to fight unemployment.It lowers the costs of many servises:without asvertisements your daily newspaper would cost four times as much,the price of your television licence would need to be doubled,and travel by bus or tube would cost 20 percent more.花钱作广告是我所知道的最好的投资方式.它直接有助于商品以一个合理的价格快速的销售,那样就可以建立一个稳固的国内市场,从而使商品可能以有竞争力的价格出口.它通过吸引人们注意新观念从而很大程度上提高了人们的生活水平.通过扩大需求,它保证了对劳动力增加的需求,所以是一个对付事业的很有效的方法.它大大降低了许多服务的价格:如果没有广告你每天读的报纸价格会是现在的四倍不止,你的电视收视费会翻番,乘公车或是地铁费用也会提高20%以上.
And perhaps most important of all,advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty---seven Acts of parliament govern the terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise of his advertisments.He might fool some people for a little while through misleading advertising.he will not to do so for long ,for mercifully the public has the good sense not to buy the inferior article more than once.If you see an article consistantly advertised,it is the surest proof I know that the article does what is claimed for it,and that it represents good value.也许最重要的是,广告给你买的商品和服务的合理价值提供了一个很好的保证.除了国会法案第二十七条对广告的限制之外,没有哪一个正规的(专业的) 广告商敢推销(宣传)同他的广告不相符合的商品.他也许会通过有误导性的广告在短时间内愚弄一些人.但是他不会这样做到太久.因为公众有很好的意识,他们不会第二次购买低劣的产品.如果你看见一个商品持续的做广告,我认为这是最好的证明这个商品名副其实,而且它说明品质良好.
Advertising does more for the material benefit of the community than any other force I can think of.我认为广告比其他方式给社会带来更多的物质利益.
There is one more point I feel I ought to touch on.Recently I heard a well---known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.我想我还要说一点.最近我听到一个电视名人宣称他反对广告因为广告的劝说多过告知.他做了很细致的区分.广告当然要试图说服消费者.
If its message were confined merely to information---and that in itself would be difficult if not impossible to achieve,for even a detail such as the choice if the colour of a shirt is subtly persuasive---advertising would be so boring that no one would pay any attention.but perhaps that is what the well-known television personality wants.如果广告的内容仅仅限于告知信息---那么虽然并不是不可能做到,但还是很难,因为甚至一个小细节像衬衫的颜色也是微妙的劝诱,---广告会令人生厌没有人会留意.不过也许那正是那位电视名人所希望的.