a question about "draw attention to"

问题描述:

a question about "draw attention to"
hey,buddies
We all know that "draw attention to" is always used like this:draw sb's attention to sth,which means pointing sth out to sb.
But recently,I saw such a sentense:Fashion weeks sprang up around the globe to draw attention to the designers everywhere.
Well,what does it mean?pay attention to what?the designers?I doubt it and now i'm confused.
Who can give me an explaination?
i mean,pay attention to the fashion weeks or the designers?you know,when we say draw attention to "sth" always means that pay attention to "sth"

就是你说的那个意思嘛有什么不懂的?时尚周突然出现在世界周围,引起了各地设计者们的注意.